Brandear is an e-commerce platform established in 2007 by Defactostandard, a subsidiary of BEENOS, a Japanese listed company, for online recycling and sales of second-hand brand goods. The company has more than 12000 square meters of warehouses and more than 100 professional identification teams, and operates a wide range of brands, from high-end brands such as clothing, bags, accessories to daily brands, totaling more than 7000 brands, Now, the total number of users has exceeded 3.6 million.
Brandear's Tmall platform, Handu Power, achieved a month on month growth of 159% in sales, 155% in member penetration and 94% in content exposure.

